ADV Code

► Upgrade your bank’s advertising capabilities and improve the customer experience with ADV Code

Introducing ADV Code – the ultimate solution for managing displayed content and showcasing personalized offers on banks’ ATMs and self-service kiosks. With this software, bank marketers can effortlessly launch advertising campaigns across their ATM network, collect valuable display statistics, customize ATM user interfaces (UI) in real-time, and deliver personalized offers to customers.

What common banks challenges our solution can address?

  • Distributing and managing information content on ATMs and other remote banking service channels rapidly and without involving developers and administrators.
  • Customizing UI for certain kiosks and ATMs in bank’s network.
  • Displaying personal offers that collect customer feedback.

What are the content types that can be arranged?

Our software supports various types of content, including banners, advertising scenarios, personal offers, and more. These can be displayed on the ATM UI while serving a customer:

  • Advertising scenarios – a few images or web pages by click, which you also can use to collect customer data.
  • Personal offers and informative content.
  • And you can even print advertisements on receipts.

The best part? It takes just 10-15 minutes from deployment to the ability to manage content demonstration. These actions can be performed by marketers, without any technical staff involvement.

Implementation results

Centralized managing of the content

Managing the advertisements is performed via the single web interface:

- POS selection (self-service kiosks, ATMs and other devices);
- Start and finish of the advertising campaigns;
- Deploying the content over network;
- Viewing statistics of customers interaction with the content;
- Analyzing advertisements and campaign effectiveness;
- Creating and uploading reports.

Working with ADV Code web-interface does not require technical skills, marketers can operate the content managing service without involvement the IT-specialists.

To automate a campaign, you only need to specify the required parameters once, and then the platform will automatically deploy the content and advertisements on ATMs.

Displaying personal offers to customers

The data for creating personal offers can be uploaded to cloud storage of the Platform or requested online from bank’s systems. To configure personal offers demonstration the following targetings are available:

- by devices geo-location;
- by additional devices parameters (e.g. ATMs in bank branches or large stores);
- by the service type (e.g. payments for certain services via kiosks);
- by operation parameters (payment amount, time);
- by demographic customer’s parameters (e.g. customer’s age).

Statistics and reports

The basic set of filters allows you to get the following analytics data on ATMs:

- Number of the content demonstrations from advertising campaign start (banner, video and personal offers) or number of clicks (for clickable content or banner);
- Number of conversions for personal offers;
- Funnel that shows conversion for mini-site content type;
- Number of advertising campaigns: active, completed, moderated, waiting for start;
- Project scale may include the customized reports.

Quality of service assessment

Possibility of implementing interaction scenarios with the feedback form for quality of service rating. In case of an unsatisfactory assessment a customer may be asked for detailed feedback (write a review or request a call back.)

Available interactive ways of customers feedback:

- Mini-sites;
- Feedback forms;
- Request a call back.

Features

Omnichannel service

Content managing service on ATMs and kiosks can demonstrate advertisements in Web and mobile apps and on any self-service devices.

Security

Encryption the exchange protocol with control devices, checking content for safety, two-factor authentication, content moderation before displaying.

Seamless integration

The service is fully compatible with «ATM Code» solution.

Ways of implementation

Web service can be deployed on customer’s premises or MS Azure cloud. Scaling, CDN and other cloud capacities are supported.

Additional documents

Solution booklet

Questions?

Request a call.
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